The Arole Oduduwa & Ooni of Ife, Oba  Adeyeye Enitan Ogunwusi,  Ojaja II, through the House of Oduduwa Worldwide, has invited the general public to the grand finale of the annual Moremi Ajansoro Beauty Pageant as 40 maidens have been shortlisted for the event on Sunday.

The annual beauty pageant was invented by the Ooni to institutionalize the celebration of the iconic Yoruba woman, Queen Moremi Ajansoro, who is prominent for offering herself for the liberation  of humanity.

About 100 beautiful young ladies, who were selected on merit,  have been tutored in the Yoruba traditional culture and morals at a 10-day booth camp, under the watchful eyes of the Queen Moremi Ajasoro Initiative.

The initiative is headed by Princess Ronke Ademiluyi, who is the Moremi Global Ambassador and the chairman of the local organising committee.

A statement made available to Theideal on Wednesday by the Director, Media & Public Affairs, Ooni’s Palace, Mr Moses Olafare, also disclosed that the committee gave a level-playing ground to the girls to enable them compete effectively while a winner would emerge in a  transparent manner.

The keenly contested pageant had about 100 applicants while 40  were shortlisted by Nollywood veterans like Peter Fatomilola, Yemi Solade, Jaiye  Kuti, Yinka Salau and others.

The eviction process, superintended by Rare Edge Media and its CEO , Adeleye Fabusoro and also assisted by the thespians was applauded by the stakeholders.

Aside from the internationally known beauty pageant, various programmes have been earmarked towards the further opening of Ile-Ife market to the global community through the Adire Oodua Textile hub and many others.

The event, which is scheduled to hold by 5pm on Sunday, December 5, 2021, at the Ife Grand Resorts, Ibadan Road, Ile-Ife, would play host to top dignitaries in the academic, cultural, economy and industrial sectors of Nigeria while prominent entertainers have been invited to thrill the audience.