Actor IK Ogbonna has shared insights on today’s fame culture, describing “clout” as the new currency that many people are desperate to spend.
According to him, some individuals use money to buy attention, while others tear down established names or simply become loud to get noticed.
However, Ogbonna warned that this approach to fame is fleeting and lacks substance.
He emphasises that true legacy comes from building fame on a foundation of truth, talent, and consistency, rather than resorting to artificial means.
He noted that the pressure to stay relevant in the digital age can be overwhelming and the same internet that brings fame can also lead to cancellation.
He wrote on his Instagram story: “In today’s world, clout is the new currency, and many people are desperate to spend. Some use money to buy attention, others tear down already established names, and many just become loud for the sake of being noticed.
But the truth is, not all fake is created equal. Forced fame might get you quick recognition and momentary hype, but it rarely lasts.
“There’s no solid foundation, just mine. The pressure to stay relevant becomes overwhelming, and the same internet that crowned you today can cancel you tomorrow. In the end, it’s not the game you gathered that matters; it’s how you gathered it. Fame without purpose fades. But fame built on truth, talent and consistency, that’s legacy”.
